1. Ashton Kutcher (@aplusk)
That’s right, folks. The actor / producer / Demi Moore’s own personal fountain of youth on legs is number one on the social media scene. It’s really no wonder – he and Demi can’t seem to stop tweeting – in fact, their tweets are so mind-bogglingly relentless – mostly opinions on physical fitness and dieting (I did see one on the topic of anti aging, which I think is more than revealing given the obsession with youth), I have to remind myself that I haven’t followed them every time I turn on my laptop. But anti-aging tweets? Come on, guys, I get trying to extend your lifetime, but tweeting it?
2. Pete Cashmore (@mashable)
Pete Cashmore is a widely-recognized social media expert, social media journalist and technology consultant. He founded the Mashable blog in 2005, which is now regarded as the #6 top blog in the world. The focus of the blog is found in its slogan “all that’s new on the Web”. The blog has over 10 million unique readers, and has a full staff of 15 people, with more than 50 regular guest / writing contributors. He recently created a stir in the anti-gambling crowd by posting a link to an affiliate site listing online slots for usa players. It’s as if we still live in the puritanical state that forbids any kind of gambling, not recognizing that society has actually moved on and most people accept slots as just another game – many play for fun, not money. But even if you play for money, you’re restricted by US law and many of the online slots available generally cater specifically to US players. Why this caused a problem for Pete is just proof of his reach.
Pete Cashmore blogging about a particular product often will result in a huge bump in sales. Take for instance the time he blogged about the North Face fleece jacket he bought for a ski trip to Europe. The e commerce store where he ordered it had a huge increase in orders for not only the particular NorthFace jacket Pete bought, but also for a number of their other NorthFace clothing for men, women, and children. And it turns out that there was an increase in sales in many other department stores and outdoor retailers, as well as e commerce sites where there was a NorthFace presence. Now that is a pretty powerful blog. The NorthFace logo you see on all of their products is quite memorable particularly when you learn that it evokes Half Dome, that massive iconic granitic monolith found in Yosemite National Park. I think with the logo added to the blog, it became a status symbol for many people.
Cashmore’s twitter page, @mashable, has over 1.7 million followers.
3. Zappos (@zappos)
Who knew that selling shoes online could be so profitable. It’s an over 4 billion industry. Is Al Bundy aware? The young entrepreneur behind the company, Tony Hsieh, jumped on the twitter bandwagon early on, and that early adoption has paid off in spades.
4. TechCrunch (@TechCrunch)
Founded in 2005, TechCrunch is a weblog / network of technologically-focused sites obsessively dedicated to profiling / reviewing new Internet companies and products. Its twitter page has close to 1.4 million followers.
5. Kevin Rose (@kevinrose)
Founder of Digg and WeFollow, Kevin is one smart fellow. A self-billed tech angel investor, Kevin keeps his finger on the pulse of the web at all times, and his astute viewpoints / analysis of what’s happening in the virtual social scene is spot on. Take it from this social media nerd, his rants are well worth following. Check out www.kevinrose.com for a whiff of what to expect.
Can you Digg it?